California Consumer Privacy Policy (CCPA/CPRA Compliant)

Last Updated: May 14, 2026

Effective Date: January 1, 2026

Dealership Name: Merced Hyundai

Address: 1620 V St., Merced, CA 95340

Toll-Free Privacy Line: (866) 756-1587

At Merced Hyundai, we respect the privacy of our California customers and website visitors. This policy describes your privacy rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), including the regulations that went into effect on January 1, 2026.

This policy covers our website, mobile application, and in-store data collection practices.

1. Notice of Collection & Use of Personal Information

In the last 12 months, we have collected the following categories of personal information (PI) and sensitive personal information (SPI) from you. We do not sell your data in exchange for money; however, we may "share" data for cross-context behavioral advertising (e.g., retargeting ads).

Category	Specific Data Points	Source	Business Purpose
Identifiers	Name, address, phone, email, driver's license number, state ID, vehicle VIN, license plate	You (via forms), Cookies, Third-party verification services	Service appointments, vehicle recall notices, finance applications, registration processing
Customer Records (Cal. Civ. Code 1798.80(e))	Bank account information, credit card number, credit score, income, social security number	You (Finance Application), Credit bureaus	Obtaining financing, processing down payments, checking insurance coverage
Commercial Information	Vehicles purchased, leased, or serviced, trade-in valuations, parts purchased	Dealership DMS, Cookies	Warranty fulfillment, marketing communications, product improvement
Internet/Network Activity	Browsing history, search history, website interactions, IP address, cookie IDs	Cookies, Pixels (Meta, Google, TikTok)	Website security, retargeting ads, analytics
Geolocation Data	Precise location (if app permissions granted), IP-based location	Mobile App, Browser	Inventory search, fraud prevention
Sensitive Personal Information (SPI)	SSN, Driver's License/State ID, precise geolocation, racial/ethnic origin (if voluntarily disclosed)	You, Credit applications	Limited use only for financing, DMV reporting, and vehicle transaction requirements

2. Retention of Data

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements.

• Deal Jackets & Finance Documents: Retained for 7 years to comply with tax and finance regulations.
• Marketing Data: Retained for 24 months unless you opt out.

3. Your California Privacy Rights (Effective 2026)

Under California law, you have the following verified rights regarding your personal information:

• Right to Know (Access): Request disclosure of categories and specific pieces of PI/SPI collected about you.
• Right to Delete: Request deletion of personal information, subject to certain legal exceptions.
• Right to Correct: Request correction of inaccurate personal information.
• Right to Opt-Out of Sale/Sharing: Direct us to stop selling or sharing your personal information.
• Right to Limit Use of SPI: Restrict the use of sensitive personal information to necessary business purposes.
• Right to No Retaliation: We will not discriminate against you for exercising your privacy rights.

4. Exercising Your Rights (How to Submit a Request)

You may submit a verifiable consumer request through any of the following methods:

1. Toll-Free Phone: (866) 756-1587
2. Online Portal: Link to Webform
3. Email: privacy@fahrneygroup.com

Important Verification Distinction

• For Opt-Out or Limit Requests: Extensive verification is not required. Your name and email address are sufficient.
• For Access/Deletion Requests: Additional information such as your name, account number, or VIN may be required to verify your identity.

Authorized Agents: Authorized agents must provide signed permission from the consumer. We will honor valid opt-out requests submitted through authorized agents.

5. Cookie Management & Online Tracking

We use cookies for analytics and advertising purposes. Effective January 1, 2026, we adhere to the following standards:

• Symmetrical Choice: Equal prominence is given to both "Accept All" and "Reject Non-Essential" options.
• Global Privacy Control (GPC): We honor browser-based GPC signals as valid opt-out requests.
• Confirmation: Users may receive an "Opt-Out Request Honored" notification when a GPC signal is detected.

6. Advertising & "Do Not Sell or Share"

We do not sell your personal information for monetary compensation. However, we may share online identifiers with advertising partners, including Meta, Google, and TikTok, for cross-context behavioral advertising.

To opt out:

1. Click the "Do Not Sell or Share My Personal Information" link in our website footer.
2. Disable Advertising & Targeting cookies in your cookie preferences.

7. Financial Incentives (Loyalty Programs)

We offer service discounts and dealer specials programs. When you enroll, we collect your email address and VIN to provide service reminders and promotional communications.

You may opt in by checking the enrollment box and opt out at any time by clicking the unsubscribe link included in communications.

8. Dealership-Specific Compliance (GLBA)

Because we facilitate financing and extend credit, we also comply with the Gramm-Leach-Bliley Act (GLBA). We provide an Initial Privacy Notice at the time of credit application and an Annual Privacy Notice regarding your non-public personal information.

9. "Shine the Light" (Cal. Civ. Code § 1798.83)

If you are a California resident and have an established business relationship with us, you may request information about disclosures of your personal information to third parties for their direct marketing purposes.

Please send requests to:

3105 Highland Ave.
Selma, CA 93662

10. Contact Information

If you have questions about this policy or our compliance with the CCPA and CPRA, please contact our Privacy Officer:

• Email: privacy@fahrneygroup.com
• Phone: (866) 756-1587
• Mail: Attn: Privacy Officer, 3480 Floral Ave., Selma, CA 93662

Hyundai Dealer Website Privacy Policy

Disclosure of Certain Information to Hyundai Motor America. Merced Hyundai is an independent Hyundai franchised dealership. When you use this website, Merced Hyundai may disclose personal information we collect about you, including personal information we collect on this website or that you otherwise provide to us, to Hyundai for Hyundai's marketing and other business purposes. For example, when you indicate that you would like to receive more information about Hyundai and its products, services or offers, personal information such as your name, address, city, state, zip code, email address and telephone number will be provided to Hyundai. In addition, if you buy or lease a Hyundai vehicle from Merced Hyundai, we may share information about your vehicle purchase (such as vehicle identification number (VIN), make, model, model year, date of purchase or lease and service history) with Hyundai. Please review the Hyundai Motor America Privacy Policy for more information about Hyundai Motor America's privacy practices.